What is the idea behind game shows?

game-show-copyThe two widely popular game shows trending the entertainment industry of Pakistan are Jeeto Pakistan Jeeto on ARY Digital or Inaam Ghar on Geo Entertainment. Both of the shows are being hosted by well renowned personalities of the entertainment industry. Yes, Fahad Mustafa and Amir Liaqat.

Amir Liaqat’s InaamGhar was introduced on Geo Entertainment before ARY Digital came up with their own gaming show with Fahad Mustafa. No doubt, Fahad Mustafa excels in better looks since he has an actor with a large fan following ever since his morning show on Hum TV than Amir Liaqat who only did religious shows on Geo.

In 90’s era, the Pakistani Game Shows aired on PTV and STN were Tariq Aziz Show, Kasauti and Neelam Ghar. People remember these entertainment shows even after decades. We all remember growing up watching All Rounders hosted by Tauseeq Haider. After such gaming shows, there was a long tenure of silence where no gaming shows were produced. Now in past few years, the Entertainment Industry has shifted into game shows production as well. Game shows like Price is Right hosted by Mohib Mirza and late Moin Khan’s show Kya Aap Crorepati Banna Chahte hain on ARY was unable to gain popularity as much as the previous shows gatehered. On other side, the Indian Entertainment Industry was at a high standard that is why our gaming shows short-lived before.

Here, a question is what elements altogether make a game show successful? Well, charismatic hosts like Fahad Mustafa with interactive format with engaging segments along with a facility for viewers watching at home to participate in the gaming shows.  With good sponsors of the gaming show, there will be good gift items to attract viewers.

Over the years, the gaming shows have been the source of great enthusiasm since these shows spend a lot of money on releasing teasers on their channels to gain audience attention. With national and international level hosts like Fahad Mustafa who are heartthrob of the nation. The unique content, being on-aired, lives up to the expectations of the audience and viewers all across the country.   We hope that gaming shows of Pakistan always present marvelous performance through their programs and become a reason for interest by people of all ages.


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

Scope of Advertisement in TV Dramas

scope-of-advertidsementAdvertisement breaks are a part of TV programs. Advertising in the middle of  a popular programs is imagined to be much beneficial.  The advertisement break is a way to promote products and services of a company. Advertising between a tv drama or a program is better since many people might not be interested in seeing your product advertisement.

When an advertisement is to run on any channel, the company choses a time slot for the advertisement along with frequency (number of times it will be broadcasted in the chosen time slot) via advertising agencies in Pakistan. For example, the budget of airing a commercial between at prime time (8-9 pm) is going to cost more than any other time slot of the day.  The overall idea of placing advertisement in between commercial breaks of any program is for the interest of the people who are currently watching it. The commercial breaks need to be time consuming and maintain the level of interest of the program as well.

Television viewers cannot be forced to watch advertisements, they in some cases change to other channel simply because they don’t like a commercials break that is running. Advertisers need to understand the reason for such behavior in order to find a lasting solution to it, since a lot of money is being spent to advertise on television.

On the other hand, too many breaks can impose an unnatural rhythm on drama scripts but they can also be a positive thing for drama, helping build tension, providing natural pauses for thought, and giving it ebbs and flows. The scope of advertisement in TV dramas works side by side in the favor of both channel and advertisement.  Taking an example of TUC biscuits by LU and Aquafina Water by PepsiCo, they advertised with their Mahira Khan and Fawad Khan’s commercial several times during their hit dramas of the actor including Zindagi Gulzar hai , Num,Ashk and Humsafar. Moreover, the hit actors of current time like Fawad Khan are signed for advertisements including Samsung Galaxy, Olpers, Clear by Unilever, Pepsi, Mobilink, Servis Shoes, Q Mobile,Tarang by Engro Foods, Fair & Lovely, LUX and Telenor.

Such Celebrity Endorsements in the advertisements during breaks makes the audience fuzzy with their fever!


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

Benchmark and standard of advertising in Pakistan

benchmark-copyAdvertising in Pakistan can be considered as a way of plain communication with the people who will consider your service or product as to become a part of their lives. There are no boundaries confined in Advertising agencies of Pakistan. Every company has the power to advertise, depending on their budget limits and requirements. One can opt for billboard advertisement, steamers, TV commercials, telop or print ad in newspapers or magazines or even a flyer sent to potential clients. One cannot restrict the marketing and advertising industry of Pakistan to one type of strategies.

The overall environment of the advertising industry has been reshaped by the multinational leading now with complex and successful control over consumer behavior. The competition has become tough and intense with an increasing value of money being spent on marketing by the companies.  If you look at the history of advertising industry in Pakistan, you will get to know that factors like technology and modern modes of media like social media have expanded the industry’s diameter. No matter how unstable the economic conditions of Pakistan are, the advertisement industry of Pakistan kept progressing. Advertising and marketing field of Pakistan can be considered as successful factor that helps in economic cycle of the country. The sales are generated through it that brings profit and industry ends up expanding with economic growth and better job opportunities for the realm.

The prevailing concept in Pakistan about advertising is that advertising is not a major pillar of the corporate sector. Lack of education and professionalism can be one of the reasons for such beliefs. In real, every company’s growth is directly proportional to the advertisement and marketing success. If the talent and aptitudes are employed in a perfect manner in Pakistan, the commercialism can be stimulated easily. The overall conditions of economy will be benefited from such moves because advertisement industry in Pakistan is a dynamic flag holder that brings challenges every hour that need to be solved in a creative manner.


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

Difference between Television and billboard advertisements

television-copyThe debate about the effect of television and billboard advertisement is a long one! One cannot define one category as more influential mode of advertisement. Both ways are important part of the advertising industry. If radio and tv advertisements are the old strategies of marketing then web, illuminating signs and other such items are the new trendsetters.

The billboard advertising has been part of this industry since a very long time period. A brand cannot rely on the billboard advertisement solely for the marketing of the product or service. It was a popular medium but not anymore. The customer demands have changed and buying habits have evolved as well. Everyday a new technology hits the market, making the marketing industry more advanced. Innovation is not the same like yesterday. But on the other side, such mediums have not been encumbered. Despite being an old medium of tradition, the billboards occupy the spaces all across the city and attract a lot of attention from the people passing by. The corporate sector is spending a lot of money on the billboard advertisement. In any case what pulls in consideration is the size as well as other configuration components, for example, color, message, pictures and ordinarily even white space.

Each one of the modes of advertising has their own particular novel set of properties and difficulties and working on a solitary stage for all such mediums is purposeless. With a tough competition in the market, the customization in every advertisement and creativity is the basic need. An eccentric, keen and enrapturing visual is an essential need in every type of billboard immediately took after by a couple of words. Spectators, walkers and individuals driving aren’t going to have sufficient energy to stop and read. Thus, the message must be passed on at one look or lesser. Thusly, the test to make a keen message is a great deal more in billboard advertisement than promoting on other media like TV or web.

Television advertising is a more focused mode of advertising since it conveys a more illustrated message and the viewers are not versatile. On the other hand, the sheer number of channels today and the different times channels have increased. The achievement of a TV advertisement lies in its innovation and potential to rapidly get attention of the viewers.

Deciding the right promoting medium is a tricky decision to make. No matter which mode is used for the advertisement, the achievement lies in choice of people, ideas and delivery.


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

What is the Analytical framework Criteria to select ad agency

agercy-copyThe basic criteria to choose an advertising agencies in Pakistan for the marketing and advertising of your product/service are based on few factors .These few factors include:

  • Number of years of experience in the field
  • Services provided by the agency
  • Current customers and many more

Huge companies prefer always choose for the agencies who have extensive staff that not only does work on time but also full control over their abilities and services. Companies do not like to opt for such ad agencies because they are not as beneficial in long term. Small ad agencies have the financial issues curling up inside that is why they are always tackling their own issues rather than focusing on their client’s work. Such behavior is the sign of undependability and unreliability.

A few organizations spend significant time in specific criteria, for example, health campaigns or in documentary making as well. It would be valuable to know whether the advertising agency represents considerable authority in a specific item or it has pros that are well known in the advancement of this specific item.

Publicizing is a capacity of promoting and it meets expectations in the business sector for greater offers of the item. At the point when a firm or establishment chooses to advertise their product/service, it needs to have a framework and an association to actualize it for the accomplishment of the craved targets. The advertising typically relies on upon outside specialists; regularly the advertising agency which creates the ads, chooses the media and masterminds to release them to the audience .This division is in charge of the promotion plan and directs the execution.

The client example depicts a different promoting sub-area of diverse sorts of clients served. For instance, the technical clients require an alternate methodology than the customer. A marble industry may have one office taking care of the needs of development material while the other promoting division for taking care of marble furniture and enrichment pieces.


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

High Ranking Dramas and Shows on Geo Kahani

Geo-Kahani-copyGeo Kahani, another channel by Geo TV , was launched on 16 May 2013  as a replacement to Aag TV. The channel broadcasts foreign dubbed dramas along with local dramas. If we talk about the High Ranking Dramas aired on Geo Kahani, “Mera Sultan” and “Jodha Akbar” take their position on first rank. Both of the shows were aired on the prime time on Geo Kahani . Jodha Akbar enjoys audience’s attention from Monday to Thursday from 8-9 pm and Mera Sultan became favorite at 9-10 pm from Monday to Thursday.

Mera Sultan is one of Turkish Dramas aired on the local channels of Pakistan. Among very few dramas, Mera Sultan joined the league of hit dramas that received tremendous applause by the audience. The overall cost of airing a dubbed drama is comparatively low and the response from Pakistani society. Mera Sultan is a soap that has total 4 seasons and the 4th one is in the production pipeline.

The whole story is based upon the Ottoman Empire and thus gained popularity in various Muslim Countries like Pakistan. The lead cast of the drama includes Suleiman- king and his beautiful wife Hurrem. With certain twists in the drama, the story revolves around Hurrem who wants to be a mother of Suleiman’s child so that she can be Sultana of Ottoman court. With lots of hardships faced by Hurrem, in the end she becomes mother of 5 kids. The twist in every drama is not possible without a negative character in scene. In Mera Sultan, the negative role is led by first wife of Sultan i.e. Mahidevran who is a biggest enemy of Hurrem who enjoys being favorite of Sultan. The overall story of drama is interesting and entertaining and the dubbing is also good as compared to the other Turkish Dramas being on aired on Pakistani TV Channels.

The overall production of this drama is outstanding and makes it different from the local soap industry of Pakistan. With lavish sets and beautiful shots and dresses worn by the cast make it all spectacular. One of the main reasons of the popularity of such dramas is because it carries the affection of “common” traditions and background of Islam.


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

High Ranking dramas and Shows on Geo TV

Geo-TV-copyThe entertainment industry of Pakistan has been booming ever since the privatization of tv channels. The high ranking of dramas and shows on Geo TV are totally dependent upon the quality being broadcasted. If the audience’s eyes are glued to the screen and they wait impatiently all week long for your drama , then no doubt you are broadcasting some high ranking shows and dramas on your channel. With so many entertainment channels being aired, our entertainment industry has also produced some crappy and as well as some good stuff. Industry is growing with full brilliance and is more likely to entertain a lot more than today.

Let’s identify few high ranking dramas and shows on Geo Tv. In the 3 entertainment providers in Pakistani Channels, Geo Entertainment takes the lead in scoring good TRPs with number of good plays.

Meri Zaat Zara-e-Benishan is one of the best dramas aired on Geo Entertainment. The well knitted story was written by  none other than Umera Ahmed ,produced by Humayun Saeed and directed by Babar Javed.The drama gained immense popularity from the very first episode with the heart touching song sung by Rahat Fateh Ali Khan. It was one of the very few dramas in the Pakistani Entertainment Industry that emptied the roads and public areas on its episode timings. Also, this drama touched the TRP of 10 i.e. maximum ratings in drama and shows.

Uraan- another hit drama by Geo Entertainment ,written by Umera Ahmed and directed by Yasir Nawaz. The lead cast included Humayun Saeed ,Aamina Sheikh, Zhalay Sarhadi and Saba Qamar. The drama touched the TRP of 8.2 in a very short time period and was popular for its direction and story line.

Last but not the least, Bashar-e-Momin is one of the expensive dramas of Geo TV that also got banned from PEMRA. With proper marketing of the drama and the drama is expected to be another hit by Geo TV after the ban will be lifted. The serial is written by Zanjabeel Asim Shah and directed by Syed Ali Raza Usama.

All these dramas are considered to be a source of branding of Geo Entertainment.


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

High Ranking dramas and Shows on Ary Digital

Ary Digital copyThe drama industry in Pakistan has been divided by few leading entertainment channels of the country. ARY Digital stands at a successful position when it comes to entertaining audience with a variety of shows and dramas.

ARY Digital has taken full advantage of being a famous channel in the silent competition against Geo TV and HUM TV and coming up with the hit dramas and shows back to back. The channel is not only responsible for reviving the drama industry of Pakistan but it has also played a pivotal role in revival of Pakistani Cinema as well. With successful films released under the banner of ARY Films include Waar and Main hoon Shahid Afridi and many more are to be released soon.

Let’s go through some high ranking dramas and shows on ARY Digital. In shows, ARY Digital is taking the lead with “Jeeto Pakistan Jeeto” hosted by nation’s heartthrob Fahad Mustafa. Fahad Mustafa has already done various hit dramas with ARY Digital previously.  The show recently did its episodes in Lahore as well after great success in Karachi.

In the hit dramas broadcasted on ARY Digital, Pyray Afzal takes the lead in the charts. Produced by Humayun Saeed and the well-knitted story written by Khalil-Ur-Rehman Qamar , Pyaray Afzal not only became popular in Pakistan but also became popular all around the globe. Its song sung by none other than Waqar Ali also gained immense popularity amongst audience. No doubt, Pyray Afzal is once in a lifetime production and ARY has raised the level of dramas to a next level.

Direction by Mehreen Jabbar never fails! Yes, a story written by Umera Ahmed and Mehreen’s direction with Production from Abdulla Kadwani and Humayun Saeed was a perfect blend to hit the screen with a drama “Daam” who gained highest TRP from the early episodes of the drama. The story revolves around 2 best friends Sanam Baloch as Zara and Amina Sheikh as Maliha, from two different social classes. With to the point dialogues, the dialogue delivery of the actors was applauding. With the bits of sadness, taunts, sacrifices, generosity and understanding between the stories left the audience in awe of perfection. With a roller coaster of emotions in every episode, the drama concluded its journey with a change in perspective of audience.


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

High Ranking dramas and Shows on Hum Tv

Hum-Tv-copyHUM TV recently turned 10! With an entertainment service of a decade, HUM TV enjoyed broadcasting variety of shows through its channel. Coming back to the hit shows and dramas of HUM TV, the list is a long one!

Starting from Humsafar, this drama needs no introduction. The mega hit drama is benchmark of the drama industry. With strong cast including Fawad Khan –chocolate hero of Pakistani Drama Industry along with Mahira Khan and Naveen Waqar in negative role.  Along with these lead actors, the cast included Atiqa Odho, Behroze Sabzwari, Hina Bayat and Noor Hassan. The theme song with vocals from Qurut-ul-Ain Baloch and composition by Waqar Ali, the song became a major hit all across the country. The audience titled the drama as a revival of drama industry. The last episode of the drama managed to bag the TRP of 13.8 – the highest TRP produced by any drama from private TV channels. With the enormous fame, Humsafar team received 4 awards in LUX Style Awards 2013 after breaking records and achieving audience attention throughout the episodes. Fawad Khan received Best Actor award in Lux Style Awards 2013 and Mahira received Best Actress 2013 for Humsafar as well. Humsafar also brought “Best Drama (Satellite)” to HUM TV as well.

The Pakistani Drama Industry is considered to be famous all across the globe for its vast entertainment. The brilliant writers, producers and directors and yes, our actors as well are the reason for presentable dramas through their own skills are a reason for success behind HUM TV’s high ranking dramas. HUM TV has attached a string to success with several other hits like Zindagi Gulzar Hai. With the vocals from Ali Zafar and Hadiqa Kiyani, the drama enjoyed the edge on bringing a variety in the story as well as in music.  With unique storyline and acting by powerful actors including Fawad Khan and Sanam Saeed in lead along with Mehreen Raheel and Ayesha Omer in supporting roles . The drama maintained the TRP between 6.5-8 efficiently throughout.


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

Lifestyles of urban youth in Pakistani Society

Lifestyles32% of Pakistani Society comprises of youth. Looking at that lifestyle of youth, the specific aspects that matter in changing lifestyles of urban youth here in Pakistan include advertisements, café culture and fashion design. The changing lifestyles cannot be confined to the elite class only. The effects of the factors show on all sectors of youth across the country.

With the increase in popularity related to fashion shows including Bridal Couture weeks going on along with new fashion designers emerging every month and trendy clothes hitting our wardrobes. In the past few years, the fashion industry is accelerating at a high speed and youth seems to be the guiding force behind. With degrees in fashion designing and other related fields, the innovative ideas are gaining platforms the project the lifestyles of urban youth in Pakistan.  Taking an example of modern city like Lahore where you can easily find international and local brands outlets in prominent shopping areas. This tells that fashion products and apparel industry are under the process of dynamism and diversity.

In Pakistani society, the most flourishing fashion apparel is lawn industry in Pakistan. In summers, every road is sprung with billboards of lawn designers all across the country. From Pret collection to other branded lawn collections target elite and upper middle class of the Pakistani society.

The change is visible in the urban areas of Pakistan especially in terms of cultural and social change.  It is re-shaping the lifestyles of the Pakistani Society.  Especially in terms of women empowerment, the phase of housewives getting bored all day long with nothing to do has changed. Now women have stepped into fields of fashion through clothes and jewelry designing. Our attitudes towards women have changed and we have grown to be a better society at large with wider acceptance to change in society.

In short, the growth in local and international media, fashion industry and number of fashion events held all around the year has created a major influence in lifestyles of urban youth in Pakistani Society at large.