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Which YouTube Ad is Best to Grow Your Brand?

YouTube Ad

YouTube Ad 

YouTube Ads are a great source to promote a brand and generate sales as it contains over two billion users and various in-depth audience targeting capacities. After Facebook, YouTube is reputed to be the second most used social media platform used by people for infotainment purposes.

With its vast popularity and huge traffic, it provides a great opportunity for brands to reach out to their target audiences while advertising on this platform.

Over 70% of the viewers are of the view that YouTube makes them more aware of newly emerged brands. Moreover, people are 2x times more likely to buy things they see via YouTube Ads. So, the potential is enormous!

Type of YouTube Ads:

Whenever we see some video on YouTube, we are exposed to multiple skippable or non-skippable ads on different sections. Let’s get to know about the different types of ads we see on YouTube;

  • Display Or Discovery Ads:

We all are well aware of the ads we see on google whenever we search for a relevant keyword. This is exactly how Youtube Display ads work. These ads are usually placed with the other videos that show up organically whenever we search for something. Such types of ads are placed on the primary locations of the site including the homepage, search result page, and YouTube watch-related videos page.

  • Skippable in-Stream Ads:

This is the most common type of YouTube ad which is played at the start or middle of any video. Do you remember that skip ad button we abruptly clicked to avoid an ad? We all have been there. In skippable ads, viewers are not restricted to watching the whole ad and can easily move on after 5 seconds.

  • Non-Skippable In-Stream Ads:

Running no-skippable ads is important as 76%, a great ratio, of the viewers, usually skip ads unconsciously. These ads are nearly 15 seconds long which gets the brands the opportunity to connect with and persuade their audiences with a strong, unique, and creative message in this short time. Such ads guarantee 100% attention of the audience. Now, it’s upon you to either hook them or lose them!

Bumper Ads: Bumper ads are also non-skippable ads of no longer than 6 seconds that show up pre, mid, and post-roll of the video and are considered best for creating awareness and increasing reach.

  • Overlays Ads:

Overlay ads are in the form of banners that show up during a video without really interrupting it. They are usually placed on the up or downside of the video which viewers can easily keep their eyes on. These banner ads contain a catchy image, copy, or text to grab the attention of the viewers so they might click on it and travel towards the site directly.

Best YouTube Ad For Marketing

Although all YouTube ads have their significance, non-skippable in-streams have a higher possibility to attract more customers. Such ads diminish the risk of skipping and can get the undivided attention of their target audience.

The most vital part of YouTube ads revolves around creating a hook at the beginning. Even in skippable ads, marketers can make the viewers glued to them by creating a strong hook in the first 5 seconds of the 30s to 60s long video with powerful content.

Moreover, with skippable ads, marketers get the benefit to collect insights about their audiences and retarget them accordingly. Non-skippable ads, on the other hand, are the best practice when a brand needs to create awareness and is not ready to afford the risk of ad skips.

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