People who are interested in advertising or student of advertising know that ancient civilizations can be found in the history of advertising. In the 19th century, primarily advertising was done through magazines and newspapers but through the start of the 20th century, all the patterns of advertising changed and convert to new technologies such as direct mail, radio, television, the internet, and mobile devices and now all the advertising is done through these new means. Before jumping into the importance of advertising let’s have a look at the definition or the meaning of the advertising media.
The term “advertising media” refers to the many media platforms used for advertising. Promotional content is displayed via advertising media in a variety of ways, including text, speech, photos, videos, TV, radio, web, outdoors, etc. Basically, these are the mediums through which companies can advertise their product and send messages to consumers.
So the one who is interested in advertising will definitely love to know the importance of the advertising media.
Importance of Advertising Media
People who are heavy users of the internet, take a pause here and let’s have a look at the meaning of Heavy user. Heavy users are defined by online media usage tendencies that are above and beyond the norm. As we were talking about people who are heavy users of the internet don’t know about all the advertisements and all the brands running in the market because it is impossible for the consumer to get to know about every brand or every product except the advertisement.
So here comes the importance of advertising media. Companies advertise and use advertising media to reach customers and increase their market share and market value. Companies can choose the type of media they wish to use and conduct an advertising campaign depending on the client demographics, advertising budget, company targets, advertising objectives, etc. This promotes the brand, shows the customer the benefits of the product and service, and helps to establish a strong brand. There are many ways through which companies can advertise.
Types of Advertising Media
As we have discussed earlier with the passage of time the mediums of advertising changed and ads are being showcased and can be communicated to the customer through several ways of media. The list of different advertising media is discussed below.
Broadcast media is categorised such as
- Print Media
- Online Media
- Outdoor Media
- Specialty Media
- Other forms
The other forms of advertising are posters, brochures, standees, etc.
So in a world that is full of competition who does not want to grow his business? So if one wants to grow their business media advertising is the only option he has left.