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What are YouTube Shorts? Why Should Brands Take Advantage of It?

What are YouTube Shorts

What are YouTube Shorts?

YouTube is a powerful channel of communication that facilitates businesses to demonstrate their products and services in the form of video content. It has the potential to expose businesses to their potential as well as existing customers globally. Being the second largest search engine after Google, YouTube holds the power to build brands and helps them grow fastly.

Do You Know that it has nearly 2.6 Billion users all over the Globe?

Recently, YouTube introduced YouTube Shorts in its update which allows people to make and publish short video clips just like Tiktok and Instagram Reels.

People, nowadays, are always in a hurry and that’s why they mostly skip long videos and ads on YouTube. Bit-Sized ads are an effective way to connect with the audience and convey a brand’s message quickly.

What Are YouTube Shorts?

YouTube Shorts is a new feature that allows users to make vertical videos. It gives opportunities like video segmenting, in-app recording, adjusting the speed of footage, adding animated texts, adding copyright-free music, and quick editing and uploading. You cannot exceed the limit of 60-second clips.

It’s just like Snapchat stories and Instagram reels. However, the difference is that YouTube shorts do not disappear in 24 hours like the rival ones.

Why Use YouTube Shorts For Marketing?

 YouTube already has a massive user base and commendable engagement. YouTube shorts can be perfect marketing to engage with your audience with the help of creative yet quick content.

Many features make YouTube shorts an effective marketing tool. Some of them are;

  • It gives an app-based multiple segment camera on which you can easily record videos even on your mobile. You do not need heavy equipment to serve the purpose.
  • Moreover, it features numerous editing options like filter r, effects, sound and text overlays, speed controls, color correction, trimming, and transitions.

Marketers should use this new feature as it has many benefits under its belt. After such a short time, it has gained the attention of many brands. And, they are utilizing this opportunity to interact with their audiences.

YouTube Shorts Reach A Wider Audience:

 The most prominent reason to use YouTube Shorts is that they have a high engagement rate. YouTube shorts have more than 15 billion views per day.

People who do not have time to watch long videos run to such content which has a short duration but useful and creative appeal.

As per HubSpot’s 2022 marketing strategy survey, among all social content, short-form videos have the highest return on investment (ROI). This is the reason, 30% of marketers prefer short videos to promote their products or services.

YouTube Shorts Have Long Term Benefits:

Brands are using this feature to tell their stories because it offers long-term benefits. Unlike Instagram and Snapchat, it does not disappear after some time. YouTube Shorts has a separate section on a brand’s YouTube page which people can access at any time and any day.

In terms of marketing and advertising, shorts provide a wide range of options. By utilizing YouTube shorts, brands can take advantage of developing brand notoriety, enhancing audience count, and leveraging them to drive growth.

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