Top Benefits of Email Marketing
For a business thriving to build an unbreakable and direct relationship with its audience, email marketing should be the key pillar of its digital marketing strategy. Email marketing is a direct way of marketing that businesses use to share new products and updates, boost sales, drive traffic to websites, and communicate with their audiences. Although social media is a great channel to inform audiences about new updates of the company, email marketing tends to be more personalised and lets businesses send strictly targeted messages to their desired audiences.
As per a survey, 99% of consumers check their email every day so it’s a huge opportunity for businesses to use this strategy to inform and interact with their potential buyers.
How Does Email Marketing Work?
Email marketing can be used for several purposes; promotional, informational, and re-engagements. Let’s see how…
Promotional Emails: Brands can run an effective email marketing campaign for the promotion of their new launches, collections, and events like Black Friday, Anniversary Sales, Discounts, and Coupons. These promotional emails consist of eye-catching copy, visuals, and a Call-To-Action that persuades the customers to take action immediately.
Informational Emails: Email marketing can also be used for informing the company or brand’s audience about its events and updates via newsletters and making them aware of important announcements.
Re-engagement: Email marketing is a great way to remind the customers, who have interacted with your brand once and have not been active since then, that they are remembered and valued. It allows them to specially target those customers and make them feel that the brand has not forgotten them.
Benefits of Email Marketing
- Curating Personalized Content:
With email marketing, you can craft a highly personalized email or content to attract your audience directly. For instance, greeting an audience with their first name creates a big difference. Emails that include the first name of the recipients have a higher click-through rate as compared to those that don’t.
- Drive Traffic on Website:
Promotional emails have highly attention-grabbing content with an effective call-to-action button that leads the potential buyers directly towards the official website of the brand, enabling them to have a look at the website and make buying decisions.
- Collect Data From Audience:
Email marketing also allows you to collect data from the audience by conducting various surveys to gather customer feedback. This way, brands can easily get to know whether their customers are satisfied with their brand or not. Not just customer feedback, email surveys can also be used to collect the opinions and expectations of the customers towards a brand.
- Boost Sales
Email marketing allows the brand to target those customers who have filled their carts but did not make a purchase by retargeting them with certain discounts and coupons. This motivates the potential buyers to transform into paying customers. As per a survey, 59% of people were of the view that email marketing influences their buying decisions.
- Communicate With The Audience:
Email marketing is a direct channel to have a robust connection with the audience. Brands who communicate with their audiences are more likely to win the trust of their customers as compared to those who don’t. This way, you can reach to great audience and increase the credibility of your brand in the eyes of its customers.