What makes an advertisement remain in the heart of people forever? Effective advertising has all vital ingredients including a powerful concept, persuasive message, appealing characters and visuals, the right time and technique of promotion. Even now, most of us can remember the most effective ads we have seen since our childhood. Any factor like the humorous appeal or the wild creativity might have astounded us and the ad could have remained in the back of our minds forever.
This is exactly how the world of advertisements works. According to an estimate, an average person gets exposed to nearly 4000 ads in a day, be it traditional or digital. So, it has become challenging for brands to dominate other advertisements and impress people like no other!
There’s no magic formula for making an effective ad. It’s just about the artistic approach and the desire to dig concepts out of the box and showcase them in front of people in a great way. In today’s fast-moving and cluttered media space, it has become complicated for businesses to get the attention of their audiences. People can easily skip and move ahead of an ad they have no interest in.
The first secret here is to stand out from other advertisements which demand ultimate creativity. Don’t jump on the bandwagon and imitate the concepts that have already been displayed. Show the different perspectives of your product or service, the perspective they were never aware of. Surprise your audience by showing them such content they had never imagined.
Brand building is another key to effective advertising campaigns. You need to create a strong connection between your brand and a concept. That’s how people can always think of your brand whenever they come across a relevant concept, story, idea, or character. Identify the values that your brand upholds and incorporate those set of values in your ad campaign.
Remember; a successful ad campaign should not be for the mere purpose of promotion. The first objective should be building your brand and making it stand out. Inspire your audience with your brand’s values and message.
Get to know about your audience. Study them thoroughly. Their culture, norms, values, family systems, thinking patterns, and living styles – all of these elements play a great role in designing a personalised ad campaign for your viewers. Make them feel related to your brand or story. Use the emotional appeal, talk about things people are not talking about, the things that hold a great value in their society. Get out of the way and put your heart into it. People, out of sheer relevance, will feel connected to your brand.
If you are on the mission to get a place in the hearts of your audience then you ought to make them believe that you care for them. One way of doing this is to address rampant issues, that are not overlooked. Be honest with your customers. Do not show them exaggerated and made-up facts. Lastly, adding a little touch of humor to your campaign would make it more memorable and enjoyable for people.
If you want to be remembered, you should do something unforgettable – as simple as that.