- TV Reach is 96% – still the highest reaching medium across all nationalities in UAE
- News Channel, Al Jazeera is the highest reaching channel, MBC2 & MBC1 also popular channels
- MBC 1 is the leading channel among females with 19% reach while Al Jazeera is most popular amongst males with 16% reach
- Asian channels are the highest reaching channels among Non Arab expats pop.
- High reach medium in the UAE with 82% reach
- 76% of radio listeners, listen while in their cars while 26% listen at their homes
- Hum FM, City FM & Radio 4 are the top stations
- Very high listenership during morning and evening drive time
- Abu Dhabi Holy Quran leading station among Arabs
- At 76% internet penetration is on a level with more developed nations such as the US and UK
- The youth (15-34 yrs) consume the most internet
- Basically all internet users are accessing it daily and from home; approx ¼ are accessing it from work Email, sourcing info and IM are the most
- popular activities online
- Large name sites (Google, facebook, youtube etc) are most popular before news sites 86% of internet users are accessing the social media sites
- With 72% Reach, still the 3rd highest reaching medium in the UAE, after TV and Radio
- Gulf News and Al Khaleej are the top dailies with 30% and 20% reach
- Al Khaleej is the leading daily for Arabs, while Gulf News is the preferred choice of Non Arab Expats.
- Weeklies reach at 66% Readership of weeklies much higher among Nationals and Non-Arab Expats
- Friday (25%) and Zahrat Al Khaleej (14%) remain the top weeklies
- Zahrat Al Khaleej top weekly for Arabs, Friday magazine leading weekly for Non Arab Expats
- Females preferred weekly is Zahrat Al Khaleej
- Monthlies readership is low & fragmented, highlighting fragmentation of niche categories
- Layalina is the top monthly with only 5% readership, catering to Arabs
- Among the top 10 monthlies are Alam Assayarat, Hia & Lifestyle
- Cinema reach at 40%
- Non Arab Expats cinema reach is higher than average at 50%
- Frequented the most on Thursdays and Fridays.
- Thursdays frequented more by Arabs and Fridays by Non Arab Expats.
- American movies popular across all nationalities, with Non Arab Expats also going for Indian movies