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Benchmark and standard of advertising in Pakistan

benchmark-copyAdvertising in Pakistan can be considered as a way of plain communication with the people who will consider your service or product as to become a part of their lives. There are no boundaries confined in Advertising agencies of Pakistan. Every company has the power to advertise, depending on their budget limits and requirements. One can opt for billboard advertisement, steamers, TV commercials, telop or print ad in newspapers or magazines or even a flyer sent to potential clients. One cannot restrict the marketing and advertising industry of Pakistan to one type of strategies.

The overall environment of the advertising industry has been reshaped by the multinational leading now with complex and successful control over consumer behavior. The competition has become tough and intense with an increasing value of money being spent on marketing by the companies.  If you look at the history of advertising industry in Pakistan, you will get to know that factors like technology and modern modes of media like social media have expanded the industry’s diameter. No matter how unstable the economic conditions of Pakistan are, the advertisement industry of Pakistan kept progressing. Advertising and marketing field of Pakistan can be considered as successful factor that helps in economic cycle of the country. The sales are generated through it that brings profit and industry ends up expanding with economic growth and better job opportunities for the realm.

The prevailing concept in Pakistan about advertising is that advertising is not a major pillar of the corporate sector. Lack of education and professionalism can be one of the reasons for such beliefs. In real, every company’s growth is directly proportional to the advertisement and marketing success. If the talent and aptitudes are employed in a perfect manner in Pakistan, the commercialism can be stimulated easily. The overall conditions of economy will be benefited from such moves because advertisement industry in Pakistan is a dynamic flag holder that brings challenges every hour that need to be solved in a creative manner.


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

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