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Published: 44 articles

Best Investment Opportunities in Pakistan

investment opportunities

Pakistan emerged as an independent sovereign state on the 14th of August 1947 and is the sixth-most populous country in the world having a population size of 164 million in 2008-09. Pakistan symbolizes “the land of pure”, the rich Indus valley civilization, the historical excavations of Taxila, Harapa, Mohenjo- Daro speaks volume about the rich cultural heritage.  Pakistan is an emblem of diversity with respect to its diverse culture, climate, languages and geographical terrain. Pakistan’s economy experienced stability in 2009 after a chaotic 2008 as major performance indicators stabilized. Pakistan’s significant role and support in the war against terror had adversely affected the economy in 2008. Noninvestment opportunities etheless, in 2009 the local bourses bore witness to the return of foreign investors driven by an improvement in risk perception, structural reforms implemented under the domain of the IMF regime, easing monetary environment and progress to democratic evolution.  Agriculture is the backbone of the country’s economy with a network of canals irrigating a major part of its cultivated land; Pakistan is home
to the 10th largest labor force in the world. Investment opportunities are available in Agriculture sector, fertile agricultural land is on hand in public and private sector in all four provinces for corporate farming. Wide tracts of waste land are available for conversion into fertile land by using modern technology equipment and further it can be developed for growth of agriculture. Investor confidence and participation in the stock exchange is a positive trend for the future. Demand for generic FMCGs has been growing, and it is widely believed that there is pent- up demand for recognized brand names as well. Due to rapid growth in demand in engineering sector in home appliances sector has reached a level where manufacturing components has become viable for theinvestment opportunities in pakistancountry.  The real estate industry plays a big role in activating a lot of other industries and creating jobs in an economy that has suffered immensely. With real estate gurus like Malik Riaz and the Bahria Town projects, the real estate market has seen a totally different scenario. Opportunities are available for the establishment of industry to produce instruments from plastics and other synthetic materials. Due to increased energy crisis affecting both industry and household consumption, fair opportunities are available in energy sector for foreign investors and local corporate to cope with the increasing electricity demand. Advertising Agencies in Pakistan

Pakistan is home to many precious gemstones and some of the world’s most valuable emeralds. With US investment in this sector, technology transfer would improve mining efficiency and craftsmanship, refining and cutting of gemstones and provide new opportunities for the investors. Entertainment industry in any of its kind; advertising agencies, music, cinema, television, radio, theatre it has financial potential as well as social implications to grow.

Impacts of TV on Kids

impact of tv on kids

Television is spotted the corner of the house head and it is the right now the most well-known broad communications. TV, particularly cartoon, is an extremely critical part for youngsters’ formative stages. The youngsters begin to sit in front of the TV at exceptionally adolescent ages, so TV has a ton of negative and positive impact on kids.

The beneficial outcome of TV, that TV can be an effective and viable learning apparatus for kids if utilized carefully. A few projects on TV are
valuable for youngsters. For instance, Sesame Street called the kids’ project enhances youngster’s terms of instruction and preparing. There are mixed exercises to show letters and numbers in the system. Such projects instruct tyke to impart and guidelines of social life and has a peculiarity that uncovers capacities and abilities of kids.Other than the beneficial outcomes of TV on kids, there are negative impacts as well. For the most part, youngsters watch cartoon on TV, so they are influenced from kid’s shows characters. To such an extent, after them viewing kid’s shows, they place themselves in rather than cartoons characters.

The kid’s shows that contain fight and violence element tend to impact kids profoundly. If you look around in your circle, you will see manyimpact of tv on kids kids under the influence in fact craze of Pokémon cartoon series. The youngsters stare at the TV exorbitantly; they start imagining their lives like cartoons and its characters. Therefore the kid gets to be weaker in social connections with his family and age fellows.Thus, the families ought to shield their kids from negative impact of TV. The families ought not to see TV as an instrument of preoccupation for kids so as opposed to staring at the TV, they can make assortment exercises to invest time with youngsters. The families ought to farthest point their youngsters TV review time. Their physical activities have reduced over the time and they prefer to say” lets watch TV instead of going out”. Such activities of kids must be discouraged at very initial stages.

Advertising agencies in Pakistan


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

Media creating political awareness

media and political awareness

Political socialization through media is not another sensation. Political researchers are in some cases intrigued by the media’s part in governmental issues. Media assumes an imperative part in making political mindfulness among the individuals and guarantees their support in the law based procedure. It additionally assumes a noteworthy part in acquiring changes the general public. Awareness is a long-term process that each individual experiences as he or she turns into a working individual from society. Socialization alludes to the disguising of the majority of the lessons from numerous sources concerning methods for carrying on that are sanction or expected by society, as people develop through every stage in the life cycle.

Media is one of the operators that politically standardize masses. Radio and Television are assuming huge part in a politically standardized life. Media is a wellspring of data which influences day by day exercises of human life as well as gives data about different occasions like advancements being occurred on national and universal gatherings. The degree of media and it’s conceivable impact on overall population have been recognized in different media research studies. The main role of media is to guarantee a decently educated citizenry for our social and political structure.

The broad communications gives data and projects that can advance popular government. Correspondence framework’s democratization has media and political awareness not increased much consideration in the individual nations regardless of political mindfulness in masses. Media can guarantee smooth working of a majority rule framework which is connected with media part for dispersion in field of developments and data. The fundamental point of vote based system in Pakistan is to work for a fair framework speaking to sentiment of people in general. The advancement of just Government by the individuals is dead set through connection of vote based system with open’s yearnings in regards to arrangement of Government as per their wishes.Development of general conclusion and activation are brought about because of association of media, political establishments and different systems. The methodology of socialization can be characterized as making a feeling of communication with world by picking up and receiving standards, qualities and conventions of different societies.


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

Competitions in the quality of dramas

quality of dramas

Pakistani dramas broadcaster entertainment channels including Hum TV, ARY Digital, Urdu 1, A Plus and many more are no doubt far better than previous dramas we all watched. Our drama stories were best when PTV was the sole owner of entertainment industry. Some famous dramas of prevn enious era were Dhoop Kinaray, Tanhaiyan and Dhuwan.

Indian entertainment industry ruled our lives for more than 5 years time through their channels including colors, zee, star plus and Sony. On the other hand, the media became a private in the regime of General Pervaiz Musharaf. This led to more drama content on entertainment channels and many amazing writers found their platforms to exhibit their talent. All this led to competition of quality in dramas. Quality dramas were written, directed and produced inside Pakistani Industry with better activities. With such versatile actors in the Pakistani drama industry, our actors are getting offers from Bollywood for example Fawad Khan who recently did his debut film in Bollywood “Khoobsurat” with Sonam Kapoor after doing great acting in Zindagi Gulzar hai  and Humsafar.

quality of dramas

No doubt with the years of experience, one cannot deny that Pakistani dramas are a notch above the rest. With quality in entertainment, the Pakistani audience is hooked to entertainment channels throughout the week . There are few reasons why Pakistani industry is leading in terms of quality. One basic fact is storyline of our dramas. The dramas are based on social issues we all face at certain points of our lives. Our dramas do not belong to the fantasy world that an audience cannot link . It is almost like unfolding lives of our audience. Our content is not glamorized by heavy wardrobe including clothes and jewelry just like Indian dramas where ladies are working in kitchen with heavy banarsi saris and gold jewelry. Our characters and storyline is completely focused on the substance of the drama. It is a positive point of our dramas that makes us part of quality dramas that our storywriters not only show social problem but also gives a solution to this.

We have come far in this journey of Pakistani drama industry’s progress and for sure, there is no turning back! Aren’t we all proud of our actors, writers, directors and producers for coming up with such quality products?


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

Political Talk Shows Are they making or Breaking the Country



pakistani talk shows (2)

The Pakistani Television was a restricted medium since the regime of General Pervaiz Musharaf. In his regime, the television industry boomed and enjoyed freedom of speech. Many news channels got their license during this time including Geo News and ARY as well. In the last two years of his tenure, thme edia went under certain restriction and soon, the protests from civil society and political parties joined hands for this matter.

Currently there are 22 news channels working under PEMRA. Apart from news, news channels are known for their current affair shows as well. These shows are responsible for a channel’s TRP. The ever changing political scenario of Pakistan has led to vast variety of political talk shows. For a nation like us, the talk shows are a source of entertainment. We are not only informed about the current situation of Pakistan but also views from the analysts. Every day with a new topic is discussed in talk shows and the anchors become a voice of their audience. Few talk shows are also providing call-in facilities where audience from home takes part.

The overall situation of Pakistan is spiced by few talk shows. They increase negativity in the minds of people about their future and theirpakistani talk shows country.  No doubt, these political talk shows can be held responsible for breaking the country as one of many factors. Many people think that it’s a huge conspiracy that anti government agents and organizations or even political parties give money to a specific anchor or show or even channel to talk against the state.In a country like Pakistan where the media has become a powerful source, if all these people work together in the betterment of this country, it will be very helpful. Being powerful in this industry does not mean that you do not have responsibility on your shoulder. You are responsible for disseminating a positive message amongst masses. Power must be used fairly if one has the choice to become nation’s voice. Rather than imposing your view on audience, it is important to create awareness about the issue. Talk shows should not spice up the information and let the common man decide on issues related to Pakistan.


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

The Shortcomings of FM Channels in Pakistan

fm channels in pakistan

Why Radio needs attention?

Radio has been a major source in media of Pakistan. The role it has played when Television was not present is appraisable. As soon as black and white television came to Pakistan, the radio’s role went out of focus in 1964. It took many years for the people in villages and small town to become audience of Television. Their source of entertainment was radio and FM channels. Technology and latest satellite versions helped the radio to reach the audience. There was tremendous increase in the listeners of the radio overall.

The role of radio channels specifically FM Channels has been awareness and source of information. With better coverage at less cost, the FM channels beat other forms of media in this. In the past few years, there is no focus on the development of FM channels. The role of this important has been overlooked and needs utmost attention at the moment.

When talking about shortcomings of FM Channels, the major concern is content being on aired. The majority of content is Indian Content. Just like, we have revived our Drama Industry that was under influence of India years ago, we now restoration of our radio industry as well. There should be a proper check and balance on it. Our RJs want the audience to be patriotic for this country but the content they are airing is on the opposite side.

fm channels in pakistanCurrently there are 34 FM Channels working under Radio Pakistan. There are few channels that have coverage in specific cities of Pakistan at the same time while few have International Coverage as well. It is made sure that patterns of the shows attract the youth of Pakistan majorly and they can participate via calls in the shows and connect with their favorite RJ. Recently, few universities have also been awarded license for radio broadcast for their campus. One major hit station is FM101 that operates for almost 22 hours daily from different stations of Islamabad, Lahore, Karachi, Peshawar, Quetta, Faisalabad, Sialkot and Hyderabad.

With such vast network of transmission, it is important that shortcomings of FM Channels in Pakistan should be overcome. Take full advantage of this coverage and let radio show its power!


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

Effect of Talk Shows in Pakistan

pakistani talk showss

Political Talk shows have gotten to be very prominent in Pakistan. They have offered climb to mindfulness and in spite of the fact that it has not helped much in changing the political scenario of the nation however it’s too soon to judge its effect on political scene too. All the more over the commitment of the Talk indicates on numerous essential issues can’t be overlooked. In any case these television shows themselves are getting to be “mafias” in spite of the fact that it’s a hard word to utilize, however it’s the truth. They have enormous an effect in making a clamor on the scene about any issue or occupying the general population’s consideration from any basic issue. So it’s vital to know the inclinations of the political grapple so we don’t acknowledge all that they say yet apply our own sound judgment and understanding to the issues and the host from which foundation he is impending.

Each individual has some alliance and predisposition in him/her. Be that as it may the best individual is the people who keeps his predisposition out of contention & exchange and chats on legitimacy with rationale and truths & figures and listen without prejudging and pre-labeling anybody and any contention.

Among many political talk shows, there are few that are extremely popular. Let’s take an example of Talat Hussain who has recently joined Geo Network after doing successful talk show “News Night with Talat Hussain.” With an unbiased approach as a journalist, Talat Hussain has a point of view of a nationalist. All guests are given chance to speak about their stance over the matter rather than host imposing his own ideas and thoughts on the show.

Talk shows in Pakistan are informative and the content broadcasted in well connected with facts and figures.


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

The World Cup Fever 2015 changes the advertising trend

world cup 2015

14 countries are going to compete against each other this February-March 2015 for the World Cup 2015.People from all across the world are going to watching every step of these 14 teams . Yes, for Pakistanis, World Cup is a big deal especially when you have a rivalry match coming up on 15 Feb against India.  Cricket world cup 2015 is a worldwide interest.

This year, the World Cup is gripping the advertising industry as well. With new technology in the market, cricket fans are going to engage in new ways. That is why this event is equivalent opportunity for the marketers as cup 2015 advertisment

This season, the savvy advertisers are going to serve up great cricket content for fans. The advertising campaigns are going to be linked with the World Cup theme.  The passionate audience is valuable for marketers. The cricket fans care about everything related to the global event. In short, you do not have to be in sports business to tap into the crazy audience of cricket.  As the event is approaching, all brands are finding better ways to connect with the audience. Such global moments are meant to be connected through every possible medium of media.

Apart from the marketing sponsors, other brands are also gearing up for the big event. From TV advertisements to the billboards and radio commercials and last but not the least, the social media is supporting the event with full enthusiasm. The advertising agencies in Pakistan is coming up with heavy lines inspired the World Cup Craze. Our environments have flooded with World Cup- bleed green theme.  From Fashion industry to the food companies, the excitement is unimaginably infectious with different advertising methods to celebrate nation’s love for the cricket.

We hope that Team Green brings World Cup home this year and we also win match against India ! This is going to be half victory ! Go Team Green!


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

Is Pakistani Media presenting a true Reflection of our Society?

pakistan media and its role in society

Defined role of media for the society betterment

In a society like Pakistan where there is a variety of media working inside including print, electronic and social media that is still at a very initial stage. Electronic Media has a vast target audience because the person listening to the radio or watching TV does not have to be a literate person. The print media on the other hand needs the audience to be literate enough to read the newspaper and magazine text. Since the literacy rate is not high in Pakistan, the Pakistan Media especially Electronic Media can be titled as a true reflection of our society. Electronic media has its impact on society-changing value system in Pakistan as well.pakistan media and its role in society

In the past few years when Pakistani Media has its restriction, the impact was not visible enough. But today, Electronic Media has freedom that has powerful affect on the audience. With the power to shape up the opinions and lifestyles of the masses, the media has become a mirror image of our culture and social norms. What makes a society? Well, beliefs, civilization institutions and aesthetics all together make up a society. Media being an influential factor in our society, the affect is suspected. In short, media is an influential body in society.

The effect of Media in society brings out better things overall. For example, the easy flow of information and education are not possible without media’s influential factor. The media has played an important role in social developments in Pakistan like racism, gender bias, poverty and awareness on peace.

Apart from this, one cannot deny that media is a reflection of our society. But the role of media is a lot more than this. It has to put limelight on certain issues that need attention and sensationalize and exaggerate accordingly. With the tremendous growth in the media, Pakistani Media is now a fourth pillar of the state. It is an agent to change but in which direction the change will come this varies.


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.

Impacts of Modernism in Pakistani Dramas

modernism in pakistani dramas 2Modernism has not touched West only, its impacts are visible in East as well. Anything new in our society and lives is considered modern.  Our old culture is replaced with modernism and same happens with customs and the overall beliefs of the society. Modernism has touched every industry just like technology.

Media has also modernized in its own way. From depending exclusively on Print Media and now 24/7 dependence on Electronic Media is a form of modernism

.Media is considered as the most important element in spreading current aspects and traditions among the individuals all over the World. In Pakistan, media is exceptionally critical so as to advance Modernization by creating Western depiction of society and the characters.

In Pakistan Drama is an imperative zone in the field of media. Pakistani dramatizations are going to be prominent among youth; you can say it’s a reflection of Pakistan in today’s date. People talk about dramas in their daily conversations at offices, school or college everybody seems to be interested in the Pakistani dramas. Ever since the privatization of tv channels, the concept of dramas have changed in Pakistan. From using modern techniques in production and direction of dramas, modernism has touched our actors through clothes, acting and language. Modernism has made our dramas popular amongst us.

modernism in pakistani dramas 2The majority of Pakistani dramas are about feminism. They are portrayed as liberal human beings who are not oppresses and submissive. But on the other side, the content portrayed in our Pakistani dramas is not related to religion. There is a loss of religious values in our dramas that is an important point to consider for the youth of Pakistan.

The major drama channels include Urdu 1, ARY, Hum TV, Geo Entertainment . All these are true example of modernism that are influenced by Western Culture and try to compete with the neighboring drama industry. In the aim to win this race, we are losing our cultural, religious and social responsibility by showing modern content on air. Glamour, on screen romance and modern topics shown in the drama content are a true example of modernism. Also western dresses and physical contact with the opposite gender actors have tried to modernize our society and can be considered as an initial step.


PicZahra is a passion fueled writer with a degree in Media and a DIY lover and book lover as well .Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.