Monthly archives "January 2015"

Lifestyles of urban youth in Pakistani Society

Lifestyles32% of Pakistani Society comprises of youth. Looking at that lifestyle of youth, the specific aspects that matter in changing lifestyles of urban youth here in Pakistan include advertisements, café culture and fashion design. The changing lifestyles cannot be confined to the elite class only. The effects of the factors show on all sectors of youth across the country.

With the increase in popularity related to fashion shows including Bridal Couture weeks going on along with new fashion designers emerging every month and trendy clothes hitting our wardrobes. In the past few years, the fashion industry is accelerating at a high speed and youth seems to be the guiding force behind. With degrees in fashion designing and other related fields, the innovative ideas are gaining platforms the project the lifestyles of urban youth in Pakistan.  Taking an example of modern city like Lahore where you can easily find international and local brands outlets in prominent shopping areas. This tells that fashion products and apparel industry are under the process of dynamism and diversity.

In Pakistani society, the most flourishing fashion apparel is lawn industry in Pakistan. In summers, every road is sprung with billboards of lawn designers all across the country. From Pret collection to other branded lawn collections target elite and upper middle class of the Pakistani society.

The change is visible in the urban areas of Pakistan especially in terms of cultural and social change.  It is re-shaping the lifestyles of the Pakistani Society.  Especially in terms of women empowerment, the phase of housewives getting bored all day long with nothing to do has changed. Now women have stepped into fields of fashion through clothes and jewelry designing. Our attitudes towards women have changed and we have grown to be a better society at large with wider acceptance to change in society.

In short, the growth in local and international media, fashion industry and number of fashion events held all around the year has created a major influence in lifestyles of urban youth in Pakistani Society at large.

The advent of private television channels in Pakistan

Privatization-of-channelsIn 2003, Pakistani Television Industry went through major revolution. Prime Minister of that time Zafarullah Khan Jamali’s government awarded broadcasting licenses to 66 radio and television broadcasting companies.  With such sudden change in industry, a striking tough competition inside the industry started. The state’s monopoly broke down in the broadcasting field that thrilled Pakistani audience. Before the advent of Private Television Channels, the Pakistani audience had limited in entertainment side and less channels telling news about domestic and international issues. Until 1999 when General Pervaiz Musharraf liberalized the media by giving it a free hand that started showing development in 2002 when an elected government took place.

A decade has passed ever since the privatization of TV channels in Pakistan, the cable TV network has emerged as a significant medium engaging audience with current affairs debates and cross media fertilization and setting agendas at a broader perspective.

Taking an example of Geo TV, broadcasting under the banner of Jang Group who is considered an important name in newspaper industry of both English and Urdu, it broadcasts with high profile anchors, newsmakers and news breakers.

With more than 100 channels rolling in the television, our leisure times have become linked to news bulletins, current affair shows, talk shows and entertainment shows including dramas. More channels led to more advertising budgets and in 2010, it touched the budget of 5.6 billion. Despite the shrinking economy of Pakistan, our media industry shows no such sign. Private investors are applying for licenses to PEMRA. With lack of advertisements on private channels, many private channels closed.

The privatized channels in Pakistan are catering all segments of audience like women through dramas, men through talk’s shows through news channels and sports channels and youth through music channels.  By the end of the day, the private televisions are entertaining audiences and informing them about latest happenings every minute.

Investment opportunities in Pakistan

Pakistan is, no doubt, a land of multiple opportunities. There are numerous areas ,which are unexposed to the international market and are still unexplored and not identified by the potential investors .The sectors are being frequently revealed ,where the infra structure is required at very basic level .

Talking about the highly qualified, professional human resource and skilled labor, Pakistan stands at the top in the world and the factor of their economical availability is an exclusivity that cannot be found anywhere, in the world.

In technological revolution, Pakistan is striving hard to be independent and self sufficient in proving its capability at par with the most modern countries of the world. The Information Technology and tale-communication sectors are growing unprecedently.

The land of Pakistan is rich with mineral resources and richest in terms of agricultural yield .With an organized digging and cultivation strategy, the effect of growth would bring Pakistan to the top in these sectors.

Author: Maqbool Mirza -about author www.maqboolmirza.com

Why advertise frequently?

Advertising is such a fascinating field. One can investigate one’s thoughts and concoct any advancement to help one’s image flourish better in the business. Additionally a consistent work on, publicizing shows the brand in such a way, to the point that clients are roused to embrace or purchase it. An advertising campaign is the main path through which we are well known about the display of another brand in the business or about the redesigned peculiarity of a current old brand. Without promoting, it will be an intense assignment for each brand manager to create mindfulness about his item or business among prospects and potential purchasers. Along these lines, it is essential for every single brand holder to ceaselessly publicize his item so that clients are mindful about its peculiarities.

The medium of publicizing assumes a real part while passing on any brand message to the audience. A solid channel of correspondence effectively positions the brand on clients’ brain. TV Advertising, Radio Advertising, Print Advertising, Outdoor Advertising practices and so forth are normal method for brand correspondence actualized by brand managers. Media blend or dispatching an advancement crusade of a brand through numerous channels of publicizing is an effective method for the brand manager to advance its item.

A ceaseless publicizing fight of a brand keeps the brand correspondence in a stream in this manner guaranteeing simple reachability of the brand message .There are numerous brands that offer the same peculiarities or profits. Accordingly, it is again vital for the brand manager to constantly advance his item so clients remember and keep the brand on top of their brain. Rivalry has ended up truly forceful in the business sector particularly with the endless dispatch of brands just about consistently. A powerful promoting campaign is a benefit for a brand holder to pull in his clients’ consideration and sway them to embrace item.

In advertisements, it is hard to re-display a current old brand among the target bunches again and again. On the other hand, the peculiarities or look of a brand can be remodeled whenever. Once the remodel is carried out, it is vital for the brand manager to make his clients mindful about the changed gimmicks or look of brand image.